Engineering Marketing Congress 2009

Overview: The Engineering Marketing Congress

EMC is a SIMULATION of the corporate world. It is a step-by-step introduction to the language of marketing as for engineers to package their ideas and articulate their minds with much competence.   First, the participants identify a research project of the college and  then  present a marketing strategy for it. To give them the training vital to market their project, they will be guided by a series of seminars, as well as workshops about significant aspects of marketing and communications

Presenting EMC 2009: BE THE 100th: Local Engineers To Global Pioneers

As we pay tribute to our 99 world-class  UP College of Engineering alumni, EMC 09 challenges every student to Be the 100^th local engineer to soar high as a global pioneer.

Through this event, we aim to:

• Equip the Local Engineer.  Harness the ability of engineering students in relaying their bright ideas through effective communication, presentation and marketing skills.
• Inspire the future Global Pioneer.  Highlight innovative research works of UP Engineers that could create potential breakthrough in a global scale & develop marketing strategies feasible to overcome pressing  global concerns.

The Events

    GRAND OPENING

              August 4-7                     Grand Launch of EMC 2009

                                                        Exhibit of the 99 Outstanding Alumni  Engineers

                                                        Registration of Competing Teams

                                                        Thesis Presentation

SEMINAR SERIES

Competent and eminent speakers provide the participants with advices, guidelines, workshops and motivations before venturing into the actual marketing.

August 11       INTRODUCTION TO MARKETING

        August 13       BASICS OF BUSINESS WRITING SEMINAR 

        August 20       INDUSTRIAL DESIGN & PRODUCT PACKAGING SEMINAR             

        August 27       GLOBALLY COMPETITIVE MARKETING IDEAS AND STRATEGIES

        September 3  COMMUNICATIONS, ETHICS, SELF PACKAGING SEMINAR

COMPETITION PROPER

Teams shall be composed of 3-5 bonafide undergraduate students of the College of Engineering, UP Diliman. All members of a team or at least majority of them should be under the department/institute where the Engineering output (product/design/thesis) is taken from. Only the 10 teams who have best demonstrated superb marketing potentials among others shall have the prestige to advance to the FINALS  and compete on:

              September 7                       Mock Marketing

              September 14-18              Exhibit of the Participants’ Works

              September 18                    Oral Presentation and Final’s Night

The REWARD

              1st Prize:                             PhP 30,000 +  plaque             

              2nd Prize:                            PhP 20,000 + plaque             

              3rd Prize:                             PhP 10,000 + plaque